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Fitness Center Renovation

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Cost-Effective Fitness Center Interior Decorating and Renovations

What is Gro’s 10/10 Concept?

The 10/10 Concept is a cost-effective interior design solution, which will aesthetically transform your existing facility, room and/or area into a vibrant, full-of-life experience for your clientele. This package is designed to select ten specific target areas in your facility, which will give you the most impact on your overall appearance and provide a cost-effective interior solution for those areas.

This is all done in 10 business days!

Gro understands in today’s fitness and wellness markets, your clients’ overall experience of your facility absolutely plays a major in your business success. A cost-effective interior solution can and will create a massive impact on your existing clients’ experience, but more importantly impact new clients’ decisions to purchase a service or membership with your business. A fresh, new look is the way to go.

Gro also understands that your budget plays a major component in the renovation process. With the 10/10 Concept, Gro can give any facility the updated look it needs while still being affordable.

When using the 10/10 Concept, not only are clients getting an affordable, high-end design look, but they are also receiving their solutions within a ten day turnaround. This service only costs sixty cents per square foot, plus reimbursable expenses, and that includes three hours of travel time.

In this field of work, our expertise in completing various types of projects, along with our distinctive creative designs, is what sets us apart from the competition. In selecting a firm that has won several national awards and completed over 700 facilities nationally and internationally, you have confidence in selecting Gro With Us for your interior solution needs.

What is the cost?

Only $ 0.60 per square foot, plus reimbursement

We are here to help! Give us a call to set up your free consultation appointment.

Smart Club Owners Are Proactive, Not Reactive, with Renovations

When is it time to renovate?

Health Club, Wellness Centers and even Medical Facility operators often find themselves asking whether or not it’s time to renovate. The answer seems like it would be obvious.

Sure, if you have not renovated in a number of years and if you have money available, than it’s time to renovate.

However, even when facility owners are in the financial position to renovate, they often choose not to, because they think that the value of a renovation should not be a priority.


Some facility owners lack the understanding or confidence about the true value of a renovation and what such an investment could achieve.

It may be more costly in the long run not to renovate. The health club environment is rapidly changing. What used to work to “get by” with outdated club interiors no longer will work today?

Should you be proactive or reactive?

Gro believes being proactive is better. We have seen a clear trend during the economic downturn of recently renovated clubs faring far better than those in need of a renovation. A bad economy makes bad clubs get worse quicker.

Here are 5 suggestions to consider when thinking about renovations:

One: Renovating is a marketing and sales decision.

If a club is in poor or average condition, you should not spend more on marketing to attract more people into your facility just to find that they are underwhelmed by how it looks. Putting off renovations leads to fewer sales, leading to fewer profits, leading to putting off renovating even further. It’s a circle that some club operators can’t find their way out of until it’s too late.

Two: You should renovate even if you currently do not have much competition

Club owners with older facilities in good markets are just one competitor away from being too late with their renovations. A new club operator is going to discover your market and come in to build a facility that is nicer and newer than yours. So many club owners find out too late that they should have acted sooner to update their clubs.

Three: Watch out for bad renovation decisions.

All renovations are not created equal, even if you spend the same amount of money on them. When you renovate, concentrate on areas that will get the most bang for your buck. Making bad decisions on past renovations might have caused you to spend too much on areas that had no effect on sales. These areas can vary depending on your market, but a good design firm can help you figure that out.

Four: Consider renovating in phases.

A properly planned first renovation phase can increase cash flow and help fund the next phase of your renovation. You should look at all the strengths and weaknesses at your facility, the competition you face and the funding you have available. Only then can you decide what to spend your money on first. You may wonder whether you should buy new equipment before you renovate. If your equipment is really old, than buying new equipment becomes a major priority. However, if your facility is run down, newer equipment brings in few new people, so funding for both equipment and renovations is probably the best plan.

Five: Renovating can offer you significant tax advantages.

Depending on the scope of your renovation, you may rapidly increase the amount of a renovation that you can depreciate out. However, before the government will allow such accelerated depreciation levels, it requires that you work with a certified cost segregationist engineer. In addition, club owners who renovate to become more energy efficient can get good energy credits and rebates from utility companies.

Typical Project Schedule

Day 1

Gro will conduct an on-site meeting with the client to review the notes from the prior conference call. At this time, Gro will also review the site conditions by taking pictures, measurements, assessment of the structures, and the overall surrounding environment.

Key Components to be reviewed by Gro:

  • Budget
  • Client’s overall objectives
  • Client’s thoughts and design suggestions
  • Gro’s thoughts and design suggestions
  • On-Site Survey

Day 2

Gro will commence the drafting of existing condition while collaborating and creating a design program. The design program will contain notes taken from our meeting.

Key Components to be reviewed by Gro:

  • Start drafting of the existing conditions
  • Development of design program
  • Preparation of meeting notes

Day 3

Gro will review and revise the design program and e-mail changes to the client for review. Gro will then prepare a conference call with the client to discuss the parameters of the design program and other pertinent documents. Afterward, Gro will then continue drafting the prepared design solutions.

Key Components to be reviewed by Gro:

  • Review and revise documents
  • E-mail the client all formatted materials
  • Prepare for a conference call with the client to discuss all parameters including the design program and minutes of meeting
  • Continuation of drafting, of the existing condition

Day 4 to Day 7

From Day 4 to Day 7 Gro will initiate the design process based upon the notes from the prior conference calls and meetings, along with the services that the client has requested.

Key Component to be reviewed by Gro:

•Gro will develop designs based upon the prior discussion with client.

Day 8

Gro will present the client with a draft of the design, while holding a conference call to review the parameters of the submitted drawings and sketches with the clients. Afterwards, Gro will review all the comments given by the client.

Key Components to be reviewed by Gro:

  • Designs are then submitted to the client, along with a conference call to review the parameters of submitted drawings and sketches.
  • Gro will then review the comments given by the client.

Day 9

Drawings and sketches will be completed by Gro.

Day 10

Gro will submit the final designs to the client.

What is the cost?

Only $ 0.60 per square foot, plus reimbursement

We are here to help! Give us a call to set up your free consultation appointment.